The rule of mimetic desire in higher education: governing through naming, shaming and faming.

The initiation of the Bologna Process was accompanied by a radical transition of governance in higher education throughout Europe from government to governance. This article argues that this shift in the design of governing was connected to the need to subtly bypass the European Union (EU) subsidiarity principle that kept education out of the EU’s legislative reach. The new mode of governing is orchestrated through the Open Method of Coordination (OMC), which constitutes the policy ontology of the Bologna Process. The OMC presents the ambition to harmonise education systems through standardisation as a main technology to govern performance. This article argues that the Bologna mode of governance is powered through the follow-up mechanisms that work as a material-affective infrastructure of the policy ontology. These monitoring techniques are affectively wired. They produce an affective politics of naming, shaming and faming that ignites a competitive, mimetic desire making the Bologna mode of governance feasible. [ABSTRACT FROM PUBLISHER]