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Model conceptual privind influenţa esteticii automobilului asupra deciziei de cumpărare a consumatorului.

Authors :
TARŢA, Corina P.
PLĂIAŞ, loan
MARTINEZ, Luis F.
Source :
Romanian Journal of Marketing; oct-dec2015, Issue 4, p25-38, 14p
Publication Year :
2015

Abstract

<i>Copyright of Romanian Journal of Marketing is the property of Rosetti Educational s.r.l. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Romanian
ISSN :
18422454
Issue :
4
Database :
Complementary Index
Journal :
Romanian Journal of Marketing
Publication Type :
Academic Journal
Accession number :
112726872