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- Source :
- Brand Packaging; Mar2016, Vol. 20 Issue 2, p34-36, 1p
- Publication Year :
- 2016
-
Abstract
- The article focuses on the rebrandig of both messaging and packaging by Body Glide to help it remain on top. According to Bill Sternoff, chief executive officer (CEO) of Body Glide, giving prominence on the packaging, the new design seeks to maximize the brand name and customers are able to easily distinguish each formula through vibrant colors.
- Subjects :
- REBRANDING (Marketing)
BRAND image
BRAND identification
Subjects
Details
- Language :
- English
- ISSN :
- 15583570
- Volume :
- 20
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Brand Packaging
- Publication Type :
- Periodical
- Accession number :
- 113619160