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Tapping into insights on Women.

Authors :
McNab, Leslie
Source :
Marketing Magazine; 09/21/98, Vol. 103 Issue 35, p32, 1p
Publication Year :
1998

Abstract

Presents information on a program established by Elizabeth Hoyle, vice-president of marketing for Trimark Investment Management Inc., of Toronto, Ontario, in order to encourage women to invest. Name of the program; When the program was established; Description of the program; Comments from Hoyle; Association of the Women's Group Marketing Solutions of Maclean Hunter Publishing and Trimark in establishing the Canadian's Women's Mentor Awards.

Subjects

Subjects :
WOMEN
INVESTMENTS
PERSONAL finance

Details

Language :
English
ISSN :
11964650
Volume :
103
Issue :
35
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
1137334