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O impacto das cores, do tamanho e do posicionamento na captação da atenção dos consumidores: uma análise com eye-tracking.
- Source :
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing; 2015, Issue 34, p31-51, 21p
- Publication Year :
- 2015
-
Abstract
- <i>Copyright of Portuguese Journal of Marketing / Revista Portuguesa de Marketing is the property of Revista Portuguesa de Marketing / Portuguese Journal of Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
Details
- Language :
- Portuguese
- ISSN :
- 08732949
- Issue :
- 34
- Database :
- Complementary Index
- Journal :
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 114258388