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Editorial.

Authors :
Mouncey, Peter
Source :
International Journal of Market Research; 2016, Vol. 58 Issue 3, p241-250, 10p
Publication Year :
2016

Abstract

An introduction is presented in which the editor discusses various reports within the issue on topics including a study of ethical issues conducted in New Zealand, an in-depth analysis of secondary data for cross-category purchasing from Australia and a method to identify brand associations.

Subjects

Subjects :
BUSINESS ethics
CONSUMER behavior
BRANDING (Marketing)

Details

Language :
English
ISSN :
14707853
Volume :
58
Issue :
3
Database :
Complementary Index
Journal :
International Journal of Market Research
Publication Type :
Academic Journal
Accession number :
115879018
Full Text :
https://doi.org/10.2501/IJMR-2016-023
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