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Investigating the Pleasures of Sin: The Contingent Role of Telic Personality Disposition on Consumers' Evaluations of Vice and Virtue Product Offerings.
- Source :
- AMA Winter Academic Conference Proceedings; 2015, Vol. 26, pC-32-C-32, 1p
- Publication Year :
- 2015
-
Abstract
- An abstract of the article "Investigating the Pleasures of Sin: The Contingent Role of Telic Personality Disposition on Consumers' Evaluations of Vice and Virtue Product Offerings" by Swati Verma and colleagues is presented.
- Subjects :
- CONSUMER behavior
VIRTUE
MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 26
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 116513802