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Desarrollo y validación inicial de una escala para evaluar la fidelidad de los consumidores hacia las tiendas.
- Source :
- European Research on Management & Business Economics; May/Aug2016, Vol. 22 Issue 2, p94-100, 7p, 2 Charts
- Publication Year :
- 2016
Details
- Language :
- Spanish
- ISSN :
- 24448834
- Volume :
- 22
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- European Research on Management & Business Economics
- Publication Type :
- Academic Journal
- Accession number :
- 119130707
- Full Text :
- https://doi.org/10.1016/j.iedee.2015.10.005