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Desarrollo y validación inicial de una escala para evaluar la fidelidad de los consumidores hacia las tiendas.

Authors :
García García, Carmen
Fabero Fernán dez de Marcos, Marina
Source :
European Research on Management & Business Economics; May/Aug2016, Vol. 22 Issue 2, p94-100, 7p, 2 Charts
Publication Year :
2016

Details

Language :
Spanish
ISSN :
24448834
Volume :
22
Issue :
2
Database :
Complementary Index
Journal :
European Research on Management & Business Economics
Publication Type :
Academic Journal
Accession number :
119130707
Full Text :
https://doi.org/10.1016/j.iedee.2015.10.005