COMMUNITY RELATIONS OF 263 MANUFACTURERS.

This article focuses on a survey entitled "Building Goodwill for Industry in the New England Community" conducted by The New England Council,' a comprehensive community organization. A questionnaire embodying 16 questions with many subdivisions was sent to 2,500 leading New England manufacturers by the Council's Industrial Committee and a group of cooperating specialists. Replies were received from 263 concerns or about 10.5 percent of the total group. The council wanted to find out whether New England manufacturers were giving adequate consideration to the community phase of public relations work, what activities were being conducted, where the emphasis was laid, and what variations in procedure were followed by the different concerns. Forty per cent of the 263 concerns felt that their communities understood the contributions of their companies to local economic growth and progress. Ninety-two per cent of the manufacturers felt that their communities were friendly to the companies and 96 per cent felt that the companies were friendly to their communities.