THE PROBLEMS AND GRATIFICATIONS OF LAUNCHING A WORLD POLL.

For the past seven months, "International Research Associates," in collaboration with the New York "Herald Tribune," has been engaged in producing the "World Poll," a syndicated weekly feature appearing in some twenty-five newspapers here, and an additional twenty-five in nineteen other countries around the world. The survey findings each week are based on polls conducted in from ten to fifteen countries. The individual problems relating to putting out a feature of this type for public consumption can be broken down into five major areas. Problems vis-a-vis the client newspapers. Here the issues center on such sensitive areas as the announced politics of the subscribing paper, the interests of advertisers, the editor's convictions about audience interest, timing, and newsworthiness. Problems vis-a-vis the readers, such as the relationship of text to figures and other pictorial materials, the use of individual comments, the analysis of sub-groups, the length of the column, the sequence in which the countries are presented, the completeness of the reported tabulations, provision of local contexts and coverage.