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CONJOINT ANALYSIS OF THE CONSUMER TRADE-OFF DECISIONS ASSOCIATED WITH A BEVERAGE TAX.
- Source :
- AMA Marketing & Public Policy Academic Conference Proceedings; 2013, Vol. 23, p23-24, 2p
- Publication Year :
- 2013
-
Abstract
- The article offers information on a conjoint analysis of the consumer trade-off decisions associated with a beverage tax. Topics include the relationship between over consumption of calorically-dense foods and marketing activities, how consumers make tradeoffs regarding beverage attributes, and how a sweetened beverage tax could significantly decrease soda consumption.
- Subjects :
- CONJOINT analysis
CONSUMER behavior
TAXATION of beverages
FOOD consumption
MARKETING
Subjects
Details
- Language :
- English
- Volume :
- 23
- Database :
- Complementary Index
- Journal :
- AMA Marketing & Public Policy Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 119963637