The Rules According To Rupert.

Profiles media magnate Rupert Murdoch. The history of his media empire; Lessons he has learned; News Corp. as one of the worlds great media empires; Rivals Michael Eisner of Disney and Time Warner's Gerald Levin; Preparations to sell a substantial piece of News Corp.; Murdoch's penchant for risk which nearly drove the company into bankruptcy in 1991; His pursuit of vertical integration; Global reach of News Corp. INSETS: Anatomy of a Fox;All About News Corp.;News Corp.'s Australian Accounting Advantage. [ABSTRACT FROM AUTHOR]