MarketLine Industry Profile: Books in the United States.

Market value The United States books market shrank by 4% in 2015 to reach a value of $26,889 million. Market value forecast In 2020, the United States books market is forecast to have a value of $27,637.4 million, an increase of 2.8% since 2015. Category segmentation Physical is the largest segment of the books market in the United States, accounting for 88% of the market's total value. Geography segmentation The United States accounts for 21.6% of the global books market value. Market rivalry Rivalry is intensified by the popularity of internet retail and its ease of expansion. Rivalry is increased as players compete over consumers who are more easily aware of price and stock. [ABSTRACT FROM AUTHOR]