The avatar in marketing: Synthesis, integrative framework and perspectives.

MLA

Garnier, Marion, and Ingrid Poncin. “The Avatar in Marketing: Synthesis, Integrative Framework and Perspectives.” Recherche et Applications En Marketing (English Edition) (Sage Publications Inc.), vol. 28, no. 1, June 2013, pp. 85–115. EBSCOhost, https://doi.org/10.1177/2051570713478335.

APA

Garnier, M., & Poncin, I. (2013). The avatar in marketing: Synthesis, integrative framework and perspectives. Recherche et Applications En Marketing (English Edition) (Sage Publications Inc.), 28(1), 85–115. https://doi.org/10.1177/2051570713478335

Chicago

Garnier, Marion, and Ingrid Poncin. 2013. “The Avatar in Marketing: Synthesis, Integrative Framework and Perspectives.” Recherche et Applications En Marketing (English Edition) (Sage Publications Inc.) 28 (1): 85–115. doi:10.1177/2051570713478335.