Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping.

Details

Language :

English

ISSN :

20932685

Volume :

8

Issue :

3

Database :

Complementary Index

Journal :

Journal of Global Fashion Marketing

Publication Type :

Academic Journal

Accession number :

123543763

Full Text :

https://doi.org/10.1080/20932685.2017.1284603