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Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping.
- Source :
- Journal of Global Fashion Marketing; Jun2017, Vol. 8 Issue 3, p193-206, 14p
- Publication Year :
- 2017
Details
- Language :
- English
- ISSN :
- 20932685
- Volume :
- 8
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Global Fashion Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 123543763
- Full Text :
- https://doi.org/10.1080/20932685.2017.1284603