DEVELOPING TRANSLATION TECHNIQUES IN A BUSINESS ENGLISH CLASSROOM.

This article brings forth a possible teaching paradigm that re-evaluates the pedagogical benefits of teaching translation techniques to business students. While rejecting the one-sided structural/grammatical translation method, we propose a model based on the Lexical Approach which draws on the lexical, paradigmatic, as well as syntagmatic equivalence between the source language and the target language. [ABSTRACT FROM AUTHOR]