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Heterogeneous Consumer Preferences for Turfgrass Attributes in the United States and Canada.
- Source :
- Canadian Journal of Agricultural Economics; Sep2017, Vol. 65 Issue 3, p347-383, 37p
- Publication Year :
- 2017
-
Abstract
- The article discusses research on U.S. and Canadian consumer preferences for turfgrass, noting possible market segmentation. Topics include the views of consumers regarding maintenance attributes, the opportunity for greater production of low-input species by the turfgrass seed industry, and generational differences among turfgrass consumers.
Details
- Language :
- English
- ISSN :
- 00083976
- Volume :
- 65
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Canadian Journal of Agricultural Economics
- Publication Type :
- Academic Journal
- Accession number :
- 124660203
- Full Text :
- https://doi.org/10.1111/cjag.12128