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Qualitatively Coherent Representation Makes Decision-Making Easier with Binary-Colored Multi-Attribute Tables: An Eye-Tracking Study.

Authors :
Masahiro Morii
Takashi Ideno
Kazuhisa Takemura
Mitsuhiro Okada
Source :
Frontiers in Psychology; 8/17/2017, p1-12, 12p
Publication Year :
2017

Subjects

Subjects :
DECISION making
ANALYTIC hierarchy process
CRITICAL path analysis
CONSUMER behavior
EYE movements

Details

Language :
English
ISSN :
16641078
Database :
Complementary Index
Journal :
Frontiers in Psychology
Publication Type :
Academic Journal
Accession number :
124667101
Full Text :
https://doi.org/10.3389/fpsyg.2017.01388
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