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Email Marketing Automation For Lead Generation.

Authors :
Tallman, Kendra
Source :
HCM Sales, Marketing & Alliance Excellence; Feb2017, Vol. 16 Issue 2, p22-23, 2p, 1 Color Photograph
Publication Year :
2017

Abstract

The article discusses ways in which email marketing automation can help generate sales leads. Topics discussed include the advantages of email marketing over social media marketing, the pros and cons of the Campaign Monitor and HubSpot software tools for email marketing automation and the steps for developing an email marketing automation initiative.

Subjects

Subjects :
DIRECT e-marketing
SALES prospecting
EMAIL systems in marketing
SOCIAL media in marketing
INTERNET marketing

Details

Language :
English
ISSN :
25642057
Volume :
16
Issue :
2
Database :
Complementary Index
Journal :
HCM Sales, Marketing & Alliance Excellence
Publication Type :
Periodical
Accession number :
124668253

Tools

Authors Abstract Subjects Details