Back to Search
Start Over
ON THE MEASUREMENT OF CORPORATE DIVERSIFICATION STRATEGY: EVIDENCE FROM LARGE U.S. SERVICE FIRMS.
- Source :
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009; Mar92, Vol. 13 Issue 3, p219-235, 17p
- Publication Year :
- 1992
-
Abstract
- Actual, not potential, relatedness determines the results of diversification strategies. An external examination of a firm's businesses, products, markets and technologies permits an assessment of potential relatedness among its various businesses. Potential relatedness is, however, often not realized. Also, relatedness may be externally invisible. Hence, actual relatedness may diverge from externally measured potential relatedness. This paper provides evidence suggesting that measures of corporate diversification strategy based on internal data differ significantly from those based on externally available data. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 01432095
- Volume :
- 13
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009
- Publication Type :
- Academic Journal
- Accession number :
- 12492752
- Full Text :
- https://doi.org/10.1002/smj.4250130305