Effectiveness in Marketing Planning.

MLA

Greenley, Gordon E. “Effectiveness in Marketing Planning.” Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, vol. 4, no. 1, Jan. 1983, pp. 1–10. EBSCOhost, https://doi.org/10.1002/smj.4250040102.

APA

Greenley, G. E. (1983). Effectiveness in Marketing Planning. Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 4(1), 1–10. https://doi.org/10.1002/smj.4250040102

Chicago

Greenley, Gordon E. 1983. “Effectiveness in Marketing Planning.” Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009 4 (1): 1–10. doi:10.1002/smj.4250040102.