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THE EFFECT OF COMPENSATION PROGRAM AND STRUCTURE ON SBU COMPETITIVE STRATEGY: A STUDY OF TECHNOLOGY-INTENSIVE FIRMS.
- Source :
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009; Jul1991, Vol. 12 Issue 5, p353-370, 18p
- Publication Year :
- 1991
-
Abstract
- In this paper we examine the impact various compensation programs have upon business-level strategy for technology-intensive firms. Similarly, we examine the effect of centralization of R&D and non-R&D decision-making, formality of procedures, and SBU size on competitive strategy. Analysis of data from 79 SBUs suggest that there is a resource tradeoff between marketing-oriented strategies and R&D-oriented strategies, and that managers who operate under certain types of compensation programs will tend to favor R&D/innovation strategies and capital investment over other alternatives. Structure and competitive position also appear to play a significant role in determining technology and investment strategy. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 01432095
- Volume :
- 12
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009
- Publication Type :
- Academic Journal
- Accession number :
- 12495053
- Full Text :
- https://doi.org/10.1002/smj.4250120503