Factors Influencing Consumers’ Intention to Return the End of Life Electronic Products through Reverse Supply Chain Management for Reuse, Repair and Recycling.

Resource depletion, population growth, environmental problems force companies to collect their end of life (EOL) products for reuse, recycle, refurbishment through reverse supply chain management (RSCM). Success in collecting the EOL products through RSCM depends on the customers’ participation intention. The objectives of this study are: (1) To examine the important factors influencing customers’ attitude to participate in RSCM; (2) To examine the important factors influencing customers’ subjective norm to participate in RSCM; (3) To examine the main factors influencing customers’ perceived behavioral control to participate in RSCM; (4) To examine the influence of attitude, subjective norms, perceived behavioral control on customers’ participation intention in RSCM. The Decomposed Theory of Planned Behaviour (DTPB) has been chosen as the underpinning theory for this research. The research conducted employed the quantitative approach. Non-probability (convenience sampling) method was used to determine the sample, data was collected using questionnaires. Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique was employed. A total of 800 questionnaires were distributed among customers of electronic products in Malaysia. Finally, the questionnaire was distributed among the customers in electronic retailer companies based on convenience sampling method. The empirical results confirm that consumers perception about the risk associated with EOL electronic products, consumers’ ecological knowledge, relative advantages associated with reuse, repair, recycling can influence the attitude of consumers to return the EOL products for reuse, repair, recycling to producer. [ABSTRACT FROM AUTHOR]