Vlogging White Privilege Abroad: Eat Your Kimchi's Eating and Spitting Out of the Korean Other on YouTube.

Over several years, the YouTube channel Eat Your Kimchi, a White expatriate video log about South Korea, generated a sizeable audience. In the videos, Martina and Simon Stawski draw upon discourses that empower their identities as a privileged group of cultural outsiders-valued and othered for their White difference. To benefit from their global advantage, they essentialize differences between the West/themselves and Korea/ns in order to emphasize White and Western superiority. As a consequence, they reject hybridity by both mocking Korea/ns as an exotic other and by consuming it as an exotic delight. Their strategies reflect colonial-era discourses seen in the travel logs of White 'adventurers' that are transformed to the current social, global, and technological conjuncture. [ABSTRACT FROM AUTHOR]