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DIVISIONAL MULTIMARKET CONTACT WITHIN AND BETWEEN MULTIUNIT ORGANIZATIONS.
- Source :
- Academy of Management Journal; Feb2004, Vol. 47 Issue 1, p117-128, 12p, 2 Charts
- Publication Year :
- 2004
-
Abstract
- The theory of multimarket contact has important but uninvestigated implications for interactions among a firm's divisions because divisions often meet and even compete in multiple geographical and product markets. I hypothesize that firms with incentives to induce competition among divisions will act to reduce levels of multimarket contact among those divisions. Further, I predict that, in markets with substantial uncertainty, firms will increase divisional multimarket contact. I find support for these hypotheses in the setting of the franchised fast-food industry. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00014273
- Volume :
- 47
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Academy of Management Journal
- Publication Type :
- Academic Journal
- Accession number :
- 12691310
- Full Text :
- https://doi.org/10.5465/20159564