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ANTI-ESTABLISHMENT.
- Source :
- European Car; Jan/Feb2018, Vol. 49 Issue 1, p42-45, 4p, 6 Color Photographs
- Publication Year :
- 2018
-
Abstract
- The article offers information on the development of Jaguar Land Rover Ltd., automobile manufacturing company. It mentions that the company is focused on derived, mass-market, leasable commodities. It mentions that the company started in 1922 as the Swallow Sidecar Co. It mentions that in 1966, the company merged with British Motor Corp., which then merged with Leyland Motor Corporation in 1968 to develop British Leyland.
- Subjects :
- BUSINESS expansion
MARKETING
MERGERS & acquisitions
Subjects
Details
- Language :
- English
- ISSN :
- 10568476
- Volume :
- 49
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- European Car
- Publication Type :
- Periodical
- Accession number :
- 127090359