THE HIGH QUALITY BUSINESS SCHOOL ACADEMIC TEACHER OF THE 21ST CENTURY--POLISH STUDENT'S PERSPECTIVE.

The literature shows that the success and competence of future managers depend on the quality of their academic teachers. Moreover high quality study requires high quality lecturing/teaching that creates an environment in which deep learning outcomes are made possible for students. The aim was to identify the characteristics of the academic teacher working at business schools, according to the expectations of Polish students from a 21^st century perspective. A qualitative survey design was used in the form of a letter questionnaire. 144 second-year bachelor students of Gdańsk University from the Faculty of Management were asked to list a maximum of five, most preferred characteristics and to comment their answers. Finally, 109 students participated in the study and 471 characteristics were proposed, analysed and put into five categories: tangibles (T), reliability (Rel), responsiveness (Res), assurance (A) and empathy (E). Content analysis and Pareto-Lorenzo analysis was used and the most preferable characteristics were identified. Conclusions, proposals and recommendations were presented. The academic teacher has to be well prepared and teach in an interesting, innovative way with a use of modern techniques and methods. Very important is to apply not only the lecture-style methods, but also on-the job teaching, project-based teaching, team work-based teaching, action teaching, experiential teaching, small groups teaching, case studies, simulations, e-teaching, and even volunteering teaching. Not without the significance are coaching and mentoring and the features referring to the style of teaching, like charisma, creativity, passion and engagement, which characterise good managers and business leaders. [ABSTRACT FROM AUTHOR]