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La industria publicitaria iberoamericana caracterizada desde un meta estudio de los anuncios premiados en festivales.

Authors :
Repiso, Rafael
Berlanga, Inmaculada
Ramos-Ábalos, Eva María
Llorente-Barroso, Carmen
García-García, Francisco
Source :
Palabra Clave; 2018, Vol. 21 Issue 2, p524-549, 26p
Publication Year :
2018

Abstract

<i>Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
01228285
Volume :
21
Issue :
2
Database :
Complementary Index
Journal :
Palabra Clave
Publication Type :
Academic Journal
Accession number :
128211025
Full Text :
https://doi.org/10.5294/pacla.2018.21.2.11