CREATIVE INDUSTRY AND EUROPEAN UNION INDUSTRY POLICY - INTERACTIONS AND CHALLENGES.

The paper deals with the relation of creative industry and its position in current European Union Industry policy, where in the long-term run it plays determining role within the industry structure of European Communities countries. The meaning of creative industry within the European Union Industry policy structure is more and more actual because it contributes to the European prosperity and European economy is depended on the vitality of its industry. EU Industry policy includes the set of activities what is the means of how the EU tries to affect the efficiency of processing and services sectors, it is an area on what depends the development and competitiveness of EU member states in addition to as a whole is focused on structural adaptation process which goal is to gain comparative advantages of EU economy in the world economy environment. The goal of this study is by means of the EU industrial policy analysis to figure out the utilization rate of its current efficiency regarding the creative industry issue, in the way of further possible increasing of the EU industrial policy influence in international economics, as well as their significant role relating to the overall socio-economic development of the EU. [ABSTRACT FROM AUTHOR]