A PRIVATE LABEL BRAND REDESIGN TAKES MAIN STREET TO THE MASSES.

The article discusses the redesign of private label brands to gain continued popularity to the masses. Kantar Retail predicts that private label sales will outperform the national brands due to the behaviors of millennial shoppers and consumers who seek healthier and organic products at lower costs. Voicebox creative director Jacques Rossouw reveals that the private label of Smart & Final Stores needs to create a consistent packaging that can communicate the brand value to its core customers.