Back to Search Start Over

"GREAT STUFF!" BRITISH PATHÉ'S YOUTUBE CHANNEL AND CURATIONAL STRATEGIES FOR AUDIOVISUAL HERITAGE IN A COMMERCIAL ECOSYSTEM.

Authors :
Müller, Eggo
Source :
VIEW: Journal of European Television History & Culture; 2018, Vol. 7 Issue 13, p1-12, 12p
Publication Year :
2018

Abstract

In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisual heritage from the 20th century. This article analyses the curational strategies of this channel as developed by the German multi-channel network Mediakraft in consideration of YouTube's algorithms and supposed user expectations. This article argues that, in the context of YouTube's commercial ecosystem, Mediakraft's curation emphasizes celebrities, spectacular historical events, and curiosities to attract users online. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
COMPUTER algorithms

Details

Language :
English
ISSN :
22130969
Volume :
7
Issue :
13
Database :
Complementary Index
Journal :
VIEW: Journal of European Television History & Culture
Publication Type :
Academic Journal
Accession number :
129801806
Full Text :
https://doi.org/10.18146/2213-0969.2018.jethc139