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"GREAT STUFF!" BRITISH PATHÉ'S YOUTUBE CHANNEL AND CURATIONAL STRATEGIES FOR AUDIOVISUAL HERITAGE IN A COMMERCIAL ECOSYSTEM.
- Source :
- VIEW: Journal of European Television History & Culture; 2018, Vol. 7 Issue 13, p1-12, 12p
- Publication Year :
- 2018
-
Abstract
- In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisual heritage from the 20th century. This article analyses the curational strategies of this channel as developed by the German multi-channel network Mediakraft in consideration of YouTube's algorithms and supposed user expectations. This article argues that, in the context of YouTube's commercial ecosystem, Mediakraft's curation emphasizes celebrities, spectacular historical events, and curiosities to attract users online. [ABSTRACT FROM AUTHOR]
- Subjects :
- COMPUTER algorithms
Subjects
Details
- Language :
- English
- ISSN :
- 22130969
- Volume :
- 7
- Issue :
- 13
- Database :
- Complementary Index
- Journal :
- VIEW: Journal of European Television History & Culture
- Publication Type :
- Academic Journal
- Accession number :
- 129801806
- Full Text :
- https://doi.org/10.18146/2213-0969.2018.jethc139