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Customer Relationship Management in Indian Domestic Airlines: A Conceptual Framework.
- Source :
- AMA Marketing & Public Policy Academic Conference Proceedings; 2018, Vol. 28, p121-121, 1p
- Publication Year :
- 2018
-
Abstract
- This study aims to identify effective CRM strategies towards the Indian domestic airlines from both airline as well customer point of view and to develop a conceptual model integrating CRM strategies. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- Volume :
- 28
- Database :
- Complementary Index
- Journal :
- AMA Marketing & Public Policy Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 130261914