Tapping U.S. Hispanic Shoppers' Affinity for Technology and Physical Retail.

The increasing population and purchasing power of U.S. Hispanics are important to the future of the retail real estate industry. The ethnic group is at the forefront of technology adoption and social media usage, making it a primary focus for shopping centers looking to the future. Whether through new technology in stores, social media marketing campaigns, or omni-channel efforts, U.S. Hispanics are eagerly embracing these innovative initiatives, and supporting retail real estate during this transitional period. [ABSTRACT FROM AUTHOR]