What drives supportive intentions towards a dark tourism site?

Abstract: This paper aims to explore the structural relationship between supportive intentions towards a dark tourism site and their 7 drivers—participation, innovation, experiential risk, experiential memorability, experiential satisfaction, experiential trust, and experiential involvement of dark tourism sites. A convenience sample of 546 tourists to the Beichuan earthquake relics was surveyed. The results will assist tourism management in developing and implementing market‐orientated service strategies to increase site participation, site innovation, site experiential memorability, enhance site experiential satisfaction, site experiential trust, and site experiential involvement in order to enable tourists to have intentions to support their dark tourism sites. [ABSTRACT FROM AUTHOR]