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REVIEW NEWS.
- Source :
- Adweek; 5/3/2004, Vol. 45 Issue 18, p17-17, 1/3p
- Publication Year :
- 2004
-
Abstract
- This article presents a brief information related to the advertising industry, as of May 2004. Los Angeles, California-based Petsmart Inc., has named four finalists in the review for the creative portion of its estimated $30 million advertising account, according to Select Resources International. Perceive in Long Beach, California, has declined to defend Real Mex Restaurants' creative and media account, the shop said. The independent shop, which has handled the account since October 2001, will work with the restaurant operator until June 2004.
- Subjects :
- ADVERTISING campaigns
ADVERTISING spending
MEDIA buying services
Subjects
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 45
- Issue :
- 18
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 13073676