Mondelez succumbs to new UK junk-food ad rules.

The article reports that an online advertising for Mondelez International's Cadbury Easter eggs has been banned by the Great Britain Advertising Standards Authority as part of its rules that target junk food promotions for children. The rules, announced by the Committee of Advertising Practice, extend the ban on advertising high fat, salt and sugar foods and soft drink products. Information about the advertisement is offered.