Back to Search
Start Over
Secret's Out.
- Source :
- TIME Magazine; 12/10/2018, Vol. 192 Issue 24, p44-50, 6p, 9 Color Photographs
- Publication Year :
- 2018
-
Abstract
- The article discusses marketing problems facing the lingerie firm Victoria's Secret. Topics include the role of chief marketing officer Ed Razek of the firm L Brands in the brand's image, the relation of social change to the firm's image and models, and falling sales in relation to the lack of changes to the firm's product designs.
- Subjects :
- LINGERIE industry
SOCIAL change
PRODUCT design
Subjects
Details
- Language :
- English
- ISSN :
- 0040781X
- Volume :
- 192
- Issue :
- 24
- Database :
- Complementary Index
- Journal :
- TIME Magazine
- Publication Type :
- Periodical
- Accession number :
- 133273486