Agro-Industry Value Chain of Green Products Processed Aloe Vera in Pontianak.

This paper introduces the agro-industry value chain of processed aloe vera in Pontianak, West Kalimantan, Indonesia. For this purpose, the authors have identified the complete value chain from producers (farmers / processors), traders, end consumers and policy makers. Finally, the national product is described in the context provided by the international market. The results showed that the performance of each of the actors of the value chain to work effectively so that consumers feel the best service with the product received while producers gain increased competitiveness and profitability. [ABSTRACT FROM AUTHOR]