Back to Search Start Over

Consumer Behavior: The Narrative-Driven Consumer: Consumer Responses to Power Changes in Narratives.

Authors :
Habibi, Fatemeh
Newton, Joshua
Casidy, Riza
Wong, Jimmy
Source :
AMA Summer Academic Conference Proceedings; 2018, Vol. 29, pCB-15-CB-16, 2p
Publication Year :
2018

Subjects

Subjects :
CONSUMER behavior
AUTONOMY (Psychology)

Details

Language :
English
Volume :
29
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
133821726

Tools

Authors Abstract Subjects Details