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Effect of apparel brands' sustainability efforts on consumers' brand loyalty.

Authors :
Noh, Mijeong
Johnson, Kim K. P.
Source :
Journal of Global Fashion Marketing; Jan2019, Vol. 10 Issue 1, p1-17, 17p
Publication Year :
2019

Details

Language :
English
ISSN :
20932685
Volume :
10
Issue :
1
Database :
Complementary Index
Journal :
Journal of Global Fashion Marketing
Publication Type :
Academic Journal
Accession number :
134164528
Full Text :
https://doi.org/10.1080/20932685.2018.1550006