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Effect of apparel brands' sustainability efforts on consumers' brand loyalty.
- Source :
- Journal of Global Fashion Marketing; Jan2019, Vol. 10 Issue 1, p1-17, 17p
- Publication Year :
- 2019
Details
- Language :
- English
- ISSN :
- 20932685
- Volume :
- 10
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Global Fashion Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 134164528
- Full Text :
- https://doi.org/10.1080/20932685.2018.1550006