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Leaders Know Their Customer Lifetime Value: Learn how to evaluate who your customers are and how you should be treating them.
- Source :
- HCM Sales, Marketing & Alliance Excellence; Jan2019, Vol. 18 Issue 1, p28-29, 2p, 3 Color Photographs
- Publication Year :
- 2019
-
Abstract
- The article focuses on how to evaluate one's customers and how to treat them to increase their customer lifetime value. Topics discussed include calculation to know the customer's worth, judging the marketing efforts on the basis of good customers and bad customers, and role of leaders to evaluate the customers, of their worth, dignity and respect.
- Subjects :
- CONSUMER behavior
VALUE (Economics)
MARKETING
LEADERSHIP
DIGNITY
Subjects
Details
- Language :
- English
- ISSN :
- 25642057
- Volume :
- 18
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- HCM Sales, Marketing & Alliance Excellence
- Publication Type :
- Periodical
- Accession number :
- 134211579