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Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth.

Authors :
Sreekumar, Hari
Varman, Rohit
Source :
Journal of Macromarketing; Mar2019, Vol. 39 Issue 1, p37-52, 16p
Publication Year :
2019

Abstract

This study examines the cultural experiences of subaltern migrants from Kerala, India to the Middle East. It draws upon the French pragmatic sociology with attention to convention theory to cast in sharp relief different interpretations of worth that influence subaltern migrants or vagabonds as Zygmunt Bauman has labelled them. This study shows that vagabonds use different regimes of worth and justification to resist domination and to shape their cultural encounters with host and home cultures. It explains how existing acculturation research lacks insights about worth and regimes of justification that hinder it from fully understanding the role of domination and cultural experiences of subalterns. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
02761467
Volume :
39
Issue :
1
Database :
Complementary Index
Journal :
Journal of Macromarketing
Publication Type :
Academic Journal
Accession number :
135289940
Full Text :
https://doi.org/10.1177/0276146718815939