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Kellogg-owned RXBAR firm renamed as Insurgent Brands to reflect expansion into wider snacks category.

Authors :
Harvey, Simon
Source :
Aroq - Just-Food.com (Global News); 3/5/2019, pN.PAG-N.PAG, 1p
Publication Year :
2019

Abstract

The article announces that protein bar manufacturer Chicago Bar Co. is rebranding itself as Insurgent Brands to move into the wider snacks category.

Subjects

Subjects :
REBRANDING (Marketing)
PROTEIN bars

Details

Language :
English
Database :
Complementary Index
Journal :
Aroq - Just-Food.com (Global News)
Publication Type :
Report
Accession number :
135692795

Tools

Authors Abstract Subjects Details