How to prevent and handle disputes in contracts between an Advertising Agency and their customer?

The advertising industry is developing on every communication media, it can be TV, radio, internet or point of sales. To date, many companies do not do their own advertising campaign but they under treat to advertising agency that are specialized in the creation of add. However, the disputes between companies and advertising agency is becoming a real problem. When disputes and conflicts happens, the production process of the advertising campaign is affected and delayed. To do so, it is an emergency to solve them in an appropriate and durable way. Throughout this paper and by referring to different documents, we choose six feasible alternatives. Thanks to different criterions we select the best alternative which is prevention by using Compensatory Model Additive Weighting Technique that is the more efficient way to solve the dispute from the root. [ABSTRACT FROM AUTHOR]