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Relation client : le papier et le numérique sont-ils substituables ?

Authors :
Mahé, Anthony
Source :
Stratégies; 4/25/2019, Issue 1992, p17-17, 1p
Publication Year :
2019

Abstract

The article reports on a recent study by the firm Eranos for postal service La Poste that distinguishes 13 effects of reception of the messages according to whether they were diffused via the paper or the digital medium.

Subjects

Subjects :
PRINT materials
DIGITAL media

Details

Language :
French
ISSN :
01806424
Issue :
1992
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
136458724

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