C'EST LE MANIFESTE INFLUENCE MADE IN WE ARE SOCIAL.

The article reports on the importance of creative ideas as a link between the brand and the influencer. It states that it is the content created and posted on social media that attracts the targeted audience, and help influencers reach and convince customers. It also states that increased use of social media by people has made it convenient for brands and influencers both to create a brand identity amongst customers.