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French ad firm Publicis to buy Alliance Data's Epsilon unit for $4.4 billion.
- Source :
- FRPT - Advertising Snapshot; 4/23/2019, p21-22, 2p
- Publication Year :
- 2019
-
Abstract
- The article reports that advertising group Publicis Groupe SA agreed to buy digital marketing firm Epsilon from Alliance Data Systems Corp. Topics include Epsilon's services spanloyalty programs to email marketing and its Conversant unit collects consumer data including transactions, location and web activity.
- Subjects :
- CUSTOMER loyalty programs
EMAIL systems in marketing
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- FRPT - Advertising Snapshot
- Publication Type :
- News
- Accession number :
- 137104488