A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms.

MLA

Segijn, Claire M., and Martin Eisend. “A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms.” Journal of Advertising, vol. 48, no. 3, June 2019, pp. 313–32. EBSCOhost, https://doi.org/10.1080/00913367.2019.1604009.

APA

Segijn, C. M., & Eisend, M. (2019). A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms. Journal of Advertising, 48(3), 313–332. https://doi.org/10.1080/00913367.2019.1604009

Chicago

Segijn, Claire M., and Martin Eisend. 2019. “A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms.” Journal of Advertising 48 (3): 313–32. doi:10.1080/00913367.2019.1604009.