A Critical Evaluation of the Performance of Corporate Social Responsibilityon People and Society in India.

Corporate social responsibility is primarily aninsight whereby companies settle on generously to have a say to pick up societal needs and a cleaner adjacent area. Globalization is increasing and hence its adverse side effects are also mounting. Corporate Social Responsibility has become the answer to the adverse effects of globalization. If the challenges faced by industries across the world are to be addressed then the management must understand that the integration of social, economic and environmental factors which are the three parameters to gauge business performance under Triple Bottom Line (TBL) will be the source of their competitive advantage and business opportunity. Corporate houses have started improving the overall quality of life of people in the communities around their premises. The net profits after tax have undergone a standard shift. The economic structure of India has changed drastically over the last few decades. But the benefits of growth have reached marginally to low income groups. Indian companies need to follow more structured policies given under Schedule VII of the New Companies Act to practice CSR Government can initiate special benefits and favor based on CSR initiatives. Society also needs to appreciate & react accordingly on CSR activities. [ABSTRACT FROM AUTHOR]