ENCODING FLEXIBILITY REVISITED: EVIDENCE FOR ENHANCED ENCODING OF STEREOTYPE-INCONSISTENT INFORMATION UNDER COGNITIVE LOAD.

Authors :: Sherman, Jeffrey W.
Conrey, Frederica R.
Groom, Carla J.
Source :: Social Cognition; Apr2004, Vol. 22 Issue 2, p214-232, 19p
Publication Year :: 2004
Abstract: Discusses the role of cognitive load in enhancing the perceptual encoding of inconsistent information while diminishing the perceptual encoding of consistent information. Components of the Encoding Flexibility Model of stereotyping; Implications for the role of efficiency and the interaction of motivation and ability in social cognition.

Subjects :: SOCIAL perception
COGNITION
STEREOTYPES
ATTITUDE (Psychology)
SOCIAL psychology
LABELING theory

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